About Us

Founded in 1984 by Hadi and Shari Morshed, Snak Club began as a family-run business in California offering quality roasted nuts, trail mixes, and candy. Today, it’s an international snacking force with distribution across all major channels in the US and Mexico.

What sets us apart? We break category norms with unapologetically original products — from chili-coated gummy bears to ramen-inspired snack mixes to hot honey bombs. Our loyal fans are flavor-obsessed, proudly opinionated, and all-in on being surprised and delighted by the brand. We don’t follow trends — we start flavor rebellions. Not everyone will get it, but if you do? Welcome to the club.